Goodyear's
involvement in Malaysia dates back to 1908 when The Goodyear
Orient Company, a rubber buying firm, was established in
Singapore to purchase rubber from plantations in Malaysia and
Indonesia. The sales of Goodyear products in Malaysia began in
1929 through the office of the Goodyear Sales Company, which
was established in Singapore.
In 1972, Goodyear Malaysia
Berhad established its own manufacturing plant based in Shah
Alam, Selangor and today is one of the leading tyre
manufacturers in Malaysia. Working three shifts, the company
employs nearly 700 people and produces a wide range of
passenger car tyres in three different brands, namely
Goodyear, Fulda and Kelly. In addition, the plant also
produces light truck tyres for commercial and 4x4
applications, medium commercial and graders/tractors tyres.
As a subsidiary of The
Goodyear Tire & Rubber Company, USA, Goodyear Malaysia
benefits from research and development support of technical
centers located in Japan, Europe, and America. This support
has enabled Goodyear Malaysia to produce outstanding tyres
along with providing outstanding services. As a result,
Goodyear Malaysia has taken the leadership position in the
Malaysian tyre market.
Achievements
Goodyear Malaysia is one of the world's top tyre manufacturing
company and has achieved excellent performance in both sales
and technology. Its parent company, The Goodyear Tire &
Rubber Company, introduced the pneumatic tyre in 1899, and
patented the tubeless tyre in 1903. When the Wright brothers
made their first flight Goodyear was with them.
In October 1992, the company
became the first Goodyear tyre plant to be certified for ISO
9002 standards, in 2002 it obtained the QS9000 and ISO14001
certifications followed by ISO / TS 16949 certification in
2003.
The company is a market
leader in tyre making and it is a preferred brand by
Malaysia's Original Equipment Manufacturers. Having fulfilled
their high quality standard, Goodyear tyres now comes as a
standard tyres for passenger and recreational vehicles such as
the Malaysia national car: Proton; the second national car,
Perodua; Naza; as well as the world's leading manufacturers
like Honda; Mazda; Mercedes Benz; Nissan; Land Rover, Hyundai,
Toyota; Volvo and Ford. In 2003, Goodyear received multiple
awards from leading automotive companies, such as, the
Toyota's Outstanding Quality Performance, Proton's Best
Overall Performance as well as Perodua's Quality Vendor and
Quality Performance Award.
On commercial vehicles,
Goodyear tyres are selected by Inokom and MTB ( Malaysia Truck
& Bus), Isuzu, Man, Mercedes Benz, Tata, Nissan and
Renault.
In the replacement market
segment, Goodyear tyres are today available throughout the
country through a comprehensive network of one-stop
professional tyre and car-care centers known as Goodyear
Servitekar. In fact, Goodyear Malaysia takes pride in the fact
that it took the lead in developing the tyre retailing
business to the high level so commonly found today. Started in
1979, the Goodyear Servitekar has today grown to over 240
outlets serving the needs of motorists throughout the country.
To satisfy growing needs of
different market segments, Goodyear Malaysia also imports a
substantial number of tyres from its sister plants in other
ASEAN countries and is becoming well positioned to take full
advantage of the market liberalization under AFTA.
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